Athletes Put Brand Front and Center
BODE MILLER
DANICA PATRICK
Want to see the power of RE/MAX at work? Check out the Feb. 11 edition of the Wall Street Journal where a photo of U.S. skier Bode Miller accompanied a story about tape delays for 2010 Winter Olympics in Vancouver on the front of the Marketplace section. The photo and article are also viewable online.
The Reuters photo was snapped Jan. 25 when Miller competed during the slalom of the FIS Alpine Skiing World Cup in Wengen, Switzerland. For the second year in a row, RE/MAX Europe sponsored the event in Wengen and in Kransjka Gora, Slovenia.
From the ski slopes to the race track, RE/MAX is everywhere in the sporting world. IndyCar star Danica Patrick made her stock car racing debut at the ARCA Racing Series season opener at Daytona on Feb. 6. RE/MAX is a co-presenting sponsor of the ARCA Racing series with Menard's. The race drew a record 2.4 million TV viewers largely because of the "Danica Factor."
Coverage of that event featured many images of Patrick in her signature lime-green driving suit, which bore a prominent RE/MAX patch at the time.
ESPN2 used Patrick – still in her RE/MAX suit – to heavily promote its coverage of the Feb. 13 NASCAR Nationwide Series race.
Here's a sampling of media in which Patrick is seen wearing the RE/MAX patch.
ARCA (photo)
ESPN (briefly seen in video; see :12 and 1:36 marks for best shots)
The Orlando Sentinel (photo)
Yahoo! Sports (photo and in video; see 2:47 and 3:23 marks for best shots)
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