Get Outside Your Comfort Zone

Get Outside Your Comfort Zone
How to create a competitive advantage when it comes to learning new concepts.
"He who knows most, knows how little he knows." --Thomas Jefferson (1743-1826)


Keep pretending you know and your business will be slow.

That's the mantra I offer everyone I consult to on marketing and business development. It's the same in real estate. Learning translates to earning.

You may not see Facebook as a great place to connect with clients right now, but you certainly need to know how it works. When was the last time you met someone who refused to use email these days? It sounds silly, but in the late 1990s, there were plenty of real estate agents who thought email was a useless distraction to their "face to face" business.

When I come across something that interests me that I don't quite understand, I get excited. It means there are new possibilities around the corner. It means when I listen to someone explain this new concept to me, I'm going to see opportunities to combine what I'm learning with what I already know, and from there, game changing ideas will be possible.

Too often, people dismiss ideas which are outside their comfort zone. They want to assume these new ideas are irrelevant, because they are afraid. They have a fear of failure, a fear of being left behind, a fear that they are unable to grasp the world changing around them. So instead of learning, they deny themselves the opportunity for growth.

That's where you can win. Learn to push yourself outside of your comfort zone, and you will instantly create a competitive advantage for yourself in your market.